New Year, New Goals

Resolutions boost local health businesses

Losing weight is America’s most popular New Year’s resolution, according to research compiler Statistic Brain. Several Minden businesses reflect this trend on a local level.

Shake Those Pounds on Main Street always sees an uptick in business at the start of the year, according to co-owner Lindsey Tanner. In its ninth years of business, Shake Those Pounds saw a better first-of-the-year response last week than ever before.

“Of course we always see an explosion the first part of the year, but this one has been different because of the work we’ve been putting in the past six months.”

Tanner said the difference this year came from additions like all-new menus and cups, as well as a bigger social media presence for the business.

“We’ve had a much larger explosion with our first of the year, New Year’s resolution business than normal,” she said.

Statistic Brain data suggests over 20 percent of all New Year’s resolutions in the U.S. are related to physical health.

Minden’s two 24-hour fitness locations have also seen the power of New Year’s resolutions this year. Anytime Fitness reports that their new year turnouts have increased each year.

Wesley Branch, trainer at All Hours Fitness on Homer road, said a new offer combined with the time of year for an extra busy entry into 2018.

“All Hours is doing a no enrollment fee special, so that on top of all the New Year’s resolutions has made it a crazy past couple weeks,” Branch said. “We’ve had almost triple the amount of sign ups. I’ve been working here for a while now, and normally at certain times it’s not busy. But now there’s almost no time where we don’t have people up here.”

All Hours moved locations to the former Goodwill building in the fall. Branch said the new facility is also a contributing factor to the uptick in business.

“People will come in and take a look around and say, ‘We didn’t realize how big this gym was,’” he said. “When it was a Goodwill it didn’t look that big on the outside, but once you come in you’re like, ‘wow, it’s really opened up.’ We have brand new equipment, tons of stuff people can do, virtual training rooms, everything. So people come in and are like, ‘Wow, we’ve got to sign up.’”

Just as resolutions fade, business usually returns to normal as the year progresses. However, both the businesses and the newly inspired customers they serve will enjoy it while it lasts.

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