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Tourism officials attend Louisiana summit

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Gray, Cobb share lessons learned

Multiple representatives of area tourism attended Lieutenant Governor Billy Nungesser’s annual Travel Summit August 21-23 at the Golden Nugget in Lake Charles. These included Serena Gray, executive director of Webster Parish Tourism, and Amber Cobb, Springhill Main Street manager, who shared their experiences and lessons learned from meeting with tourism professionals from across the state of Louisiana.
Having been tourism director for about two months, Gray said her interactions with other Convention and Visitors Bureaus at the summit gave her marketing methods some much-needed validation.

“So many people saw me, walked up to me, and said, ‘You’re Serena

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