My friend and mentor Jerry Frentress used to say, “We’re all in sales all the time, and our number one product is us.” I’m often reminded of that when I am thinking of economic development. You see, no one knows our community better than we do.

Last week, we published a story about the changing grading system for schools in Louisiana, and that many schools’ letter grades will most likely drop as a result. This was quite a blow for all of us. Here’s why:

When prospective companies look for sites for establishment or expansion, the quality of the public school


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