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Webster Parish advertising campaign targets Canadian travelers

by Minden Press-Herald

As the Webster Parish Convention and Visitors Bureau continues its promotion of the parish in Canada through motor coach tour operators, it is also beginning an advertising campaign in Canadian underground pedestrian walkways.

In a news release, WPCVB executive director Lynn Dorsey says this campaign is geared toward the “growing number of Canadian tourists visiting the area.”

“This venture comes in the wake of the newly completed extension of the Interstate 49 to Shreveport, and the unveiling of the Northwest Louisiana Film Trail last summer,” she writes. “While Louisiana has been a popular destination for Canadian tourists for a number of years, these two new developments have attracted this demographic to Webster Parish for the first time. In fact, Webster Parish has already secured their very first Canadian Tour group, WestWorld Tours.

“This is a new market for us and we are so excited to have our first tour company coming in January 2016,” she said.
In addition, Dorsey is working with Horizon Travel Group to promote Webster Parish throughout Canada. A full-page promotion of Webster Parish will highlight attractions and events in the area in the April issue of Horizon Travel America, a magazine that specifically caters to Canadians traveling in the United States.

“On April 9, 100,000 copies of Horizon Travel America will be distributed with the Toronto Star and National Post to affluent readers throughout the country,” Dorsey adds.

Using multi-platform digital advertising, utilizing the PATH screens located in Toronto’s downtown underground pedestrian walkways, Webster Parish will be promoted with 10,800 five-second spots. The month-long blast, from April 1-30, will provide Webster Parish with more than 3 million impressions, Dorsey says.

The ad features upcoming events in the spring, summer and fall, along with a short editorial about Minden and Webster Parish.

“Webster Parish is a beautiful destination for a family-friendly outing or outdoor recreation,” the ad promotes. “The natural beauty and historic charms of the region draw sportsmen, festival-goers and professional filmmakers. We invite you to discover our good nature.”

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