It is no secret where my allegiance lies when it comes to advertising. As a newspaper and magazine owner, I am a firm believer in print advertising. However, I am not so entrenched in my medium to not recognize the benefits of various types of marketing.
Most recently, I have embraced some Facebook marketing to boost subscriptions and engagement — with limited success.
Recently, I got into a discussion with a fellow newspaper owner about solving the “revenue” problem many of us in print media face. I was lamenting how many in