Home Opinion 203 Gleason Street Before you buy an ad from anyone, think

Before you buy an ad from anyone, think


It is no secret where my allegiance lies when it comes to advertising. As a newspaper and magazine owner, I am a firm believer in print advertising. However, I am not so entrenched in my medium to not recognize the benefits of various types of marketing.

Most recently, I have embraced some Facebook marketing to boost subscriptions and engagement — with limited success.

Recently, I got into a discussion with a fellow newspaper owner about solving the “revenue” problem many of us in print media face. I was lamenting how many in


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