Have you ever just missed it? I mean you missed an opportunity simply because you were unaware, not paying attention, etc.? That happened to me one week last year.
As Labor Day 2018 approached, I was consumed with plans for the day, including how to make sure newspapers were produced, stories were covered, and deadlines were met — all so our people could take a much-needed holiday off.
In my “operations” mindset, I completely missed a revenue opportunity — Labor Day sales. As I viewed the weekend newspapers, and watched some local television, I saw advertisement after advertisement about Labor Day sales.