When Jeff Rhodes and his team stepped into their new roles at The Columns of Germantown at the end of 2023, they had little idea what the journey would entail. A year later, the facility has seen significant changes, challenges, and triumphs, with Rhodes leading a dedicated team that now cares for approximately 160 seniors across four locations.
Navigating an Evolving Vision
“Our original vision was to simply make life better for our residents,” Rhodes said. “We wanted to improve the food, activities, and overall experience for our residents in Minden and Bastrop.”
However, Rhodes quickly realized that making those improvements required addressing multiple underlying issues. From food service and maintenance to staffing and facility enhancements, each change uncovered further areas requiring attention.
“Our team has provided timely solutions and worked tirelessly to implement the necessary changes,” Rhodes added.
Overcoming Challenges
One of the biggest hurdles was improving the quality of meals. Initially, The Columns partnered with a local vendor recommended by area restaurateurs. While the raw ingredients were superior, they soon recognized the need for a supplier specializing in senior care. Ultimately, they partnered with Ben E. Keith, which helped develop a dietician-approved menu. Additional investments in kitchen storage, equipment, and staff training followed, with Rhodes’ son, Aaron, playing a key role in streamlining operations.
Another challenge involved years of deferred maintenance, particularly with HVAC systems. The facility required substantial reinvestment, and by the end of 2024, Rhodes estimates the organization will have spent nearly $1 million improving mechanical systems across its four communities. “Thankfully, we have great relationships with local vendors who have been invaluable in this process,” Rhodes noted.
Enhancing Resident Care and Employee Engagement
In Bastrop, The Columns replaced its entire administrative team, while Minden saw staff realignments. Rhodes emphasized the importance of matching employees’ strengths to the right roles to improve resident care.
He and his team also conducted one-on-one meetings with residents and families to gather feedback. As a result, new caregiver accountability protocols were introduced, ensuring residents receive consistent, quality care. These efforts have led to better activity programming, improved cleanliness, and enhanced overall morale among staff and residents alike.
“We continue to clean out clutter, implement robust cleaning procedures, and shift from a culture of scarcity to one of empowerment,” Rhodes said.
Balancing Financial Sustainability and Community Investment
While The Columns initially planned a profit-sharing system for employees, higher-than-anticipated expenses have delayed those efforts. However, Rhodes remains optimistic about future profitability, which will allow for reinvestments into employees and charitable initiatives. Filling the facility’s 37 vacant apartments across its four locations remains a priority to ensure financial stability.
Improvements in Cleanliness, Safety, and Dining
The Columns has taken a proactive approach to maintaining a clean and safe environment. New cleaning equipment, updated fire monitoring systems, fiber optic internet, and upgraded resident call systems are just a few of the improvements made in the past year. Additionally, a closed-circuit camera system is planned for common areas to enhance security.
“We’ve replaced much of the kitchen staff in Bastrop and Minden, improved training, and regularly update menus based on resident feedback,” Rhodes said.
Looking Ahead: A Five-Year Vision
With an eye toward the future, The Columns aims to expand operations significantly. Rhodes anticipates a 4x to 5x growth trajectory over the next five years, including acquisitions in Louisiana and Texas.
A major goal for Minden is the establishment of a Memory Care Community to provide specialized care for residents with dementia-related conditions. Unlike The Columns’ other locations, Minden currently lacks a dedicated memory care facility. Additionally, plans for more independent senior living options are underway.
“We love our community and want to provide seniors with a way to age in place,” Rhodes said. “Our growth and success will continue to be felt here as we invest in our hometown.”
Despite the challenges, Rhodes remains committed to his mission. “It’s a privilege, and it’s scary as hell some days, but it is incredibly rewarding.”
As The Columns of Germantown enters its second year under new leadership, the facility continues to evolve with a focus on resident care, employee engagement, and long-term sustainability. With an ambitious roadmap ahead, Rhodes and his team remain dedicated to their vision of excellence in senior living.
