Webster Parish to be featured in Times Square

Webster Parish will once again be featured in the heart of Times Square in New York City.

“2016 was an outstanding year for Webster Parish Tourism. Our hotel occupancy rates have continued to grow during a very slow economy. We believe the increase has been a direct result of our continued efforts to market Webster Parish in new and creative ways. That is why we are working with Horizon Travel Group again this year.” Lynn Dorsey, executive director at the Webster Parish CVB, said.

Last year, the marketing blitz focused on getting the word out to elite travelers in the five boroughs of New York City; in 2016 however, the campaign will expand to increase awareness about the destination throughout the Southwest.

A full-page write-up highlighting Webster Parish’s attractions and events will be featured in the April issue of Horizon Travel Magazine. On April, 7, 100,000 copies of the magazine will be inserted into The Wall Street Journal throughout Texas, Arizona and Colorado, reaching a total readership of 230,000 affluent consumers.

In addition, Webster Parish will receive further exposure utilizing the PATH Screens located in Toronto, Ontario’s downtown underground pedestrian walkway. This month-long blast — running throughout May — will provide Webster Parish with an additional three million impressions.

However, the showpiece of this promotion is the branding this destination will receive in Times Square New York.

From April 1 through 7 Webster Parish will be featured in the Horizon Travel Show on the dazzling 3,685- square foot Times Square Studio screen using during ABC’s Good Morning America.

This world-famous electronic icon with its signature wavy LED ribbons, catches the eyes of over 1.5 million tourists and residents daily and is the proverbial feather in the cap of this campaign.

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