Minden Economic Development purchases I-20 billboards
The City of Minden has put up two new billboards on Interstate 20. Located near the Haughton area, the billboards are designed primarily to attract business investors.
Minden Economic Development Director James Graham said this is the first time the city has “put itself out there” in this way.
“When I arrived in Minden two and a half years ago, I discovered business people in Shreveport who did not even know where Minden was,” Graham said. “It is very possible to pass Minden on I-20 and not even know that there is a community here. They definitely know now.”
Graham said a total of six billboards are planned to go up across the I-20 corridor. The first two, situated back-to-back, can be seen by drivers heading to and from Shreveport.
“The billboards are a catchy way to draw the attention of tens of thousands of business people and tourists that travel along the I-20 corridor every day,” he said.
The billboards are part of a larger message from the City of Minden to businesses: “We Will Make it Work for You.”
“The community of Minden is not to be ignored,” Graham said. “We are serious about business development and we will grow. For small but mighty Minden, the time of modesty and low self-esteem is over.”