The suspense is building in downtown Minden as entrepreneur Sara McDaniel puts the finishing touches on her newest venture, a retail shop called Purvéy, slated to open in mid-September.
Located in the old Turner building at the corner of Broadway and Dixie, the storefront is undergoing a transformation McDaniel has been documenting step by step. Recent updates include new signage, fresh glasswork, construction upgrades, and a historic Mediterranean door from the 1800s — a piece McDaniel sourced to replace what she described as “the ugliest door in downtown Minden.”
“Restoring old buildings isn’t just about paint and nails. It’s about reviving character, charm and heritage,” McDaniel said. “This historic building transformation proves how one detail can completely change the story of a building.”
When it opens, Purvéy will feature vintage and reloved clothing, vinyl records, used books, propagated plants and other curated finds. McDaniel said she hopes the store will provide a unique shopping experience while also boosting tourism and foot traffic downtown.
The store will be managed by Sam Tressler, who McDaniel connected with through social media and who has relocated from Austin, Texas, to take the role. McDaniel called the hire “a divine conspiracy” and said she believes Sam will be “such an asset to our team and also to Minden.”
McDaniel has also promoted Brandi Cade to operations manager to oversee Purvéy and her other projects, while Holly Monday will continue leading daily operations at The Villas at Spanish Court, her boutique short-term rental property.
Known for her renovations of Simply Southern Cottage, The Villas at Spanish Court and the Fuller-White House, McDaniel has become a leading figure in downtown revitalization. Her work has appeared in House Beautiful, Cottages & Bungalows and Forbes.
Purvéy is expected to open its doors in mid-September, with additional exterior improvements planned later this fall.
